T-Mobile Acquires Blis for $175 Million

Cleary Gottlieb represented T-Mobile US Inc. (T-Mobile) in its acquisition of Blis Holdco Limited (Blis), an innovative provider of powerful and privacy-centric advertising solutions.

The transaction signed on February 18, 2025, and closed on March 3, 2025. T-Mobile paid approximately $175 million in cash to acquire Blis, before customary adjustments.

T-Mobile is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. Its customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience, and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Washington, T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile, and Mint Mobile.

Blis is a radically different advertising platform that structures data based on geography rather than identity, linking real-world actions to digital behaviors. Its advanced omnichannel targeting capabilities enable advertisers to connect with audiences often missed by ID-based solutions, ensuring greater accuracy and efficiency. Blis remains at the forefront of innovation, delivering future-proof technology that drives measurable performance and helps advertisers reach and engage audiences across all screens. Founded in the UK in 2004, it employs over 300 global employees across 14 offices in 11 countries.

For more information, please see the press release.