Ontex Sells Brazilian Business to Softys

Cleary Gottlieb represented long-standing client Ontex Group NV (Ontex) in the sale of its Brazilian business activities to Softys S.A. (Softys).

The transaction includes Ontex’s business in Brazil and its manufacturing facility in Senador Canedo in the State of Goiás. The business develops, manufactures, commercializes, and distributes diapers and pants for the baby care market under the PomPom, Cremer, Sapeka, and Turma da Mônica brands, as well as for the adult care market under the Bigfral brand. It employs approximately 1,400 employees. Aggregate net cash proceeds received by Ontex at closing, net of cash/debt disposed, are €81 million, after the impact of tax-related and transaction costs, hedging expenses, as well as provisional balance sheet adjustments. On top of this amount, approximately €18 million will be put in escrow at closing.

The transaction signed on September 30, 2024, and closed on April 1, 2025.

Ontex, headquartered in Aalst, Belgium, and listed on Euronext Brussels, is a leading international developer and producer of baby care, feminine care, and adult care products, both for retailers and healthcare. Ontex employs around 7,000 people across the globe, with a presence in 14 countries, and its products are distributed in 100 countries.

Softys is a personal hygiene company with operations across Latin America. It is a wholly owned subsidiary of Empresas CMPC S.A., a global leader in the pulp and paper business, which is headquartered in Chile and listed on the Chilean stock exchange.

For more information, please see the press release.