Managing The First Response

Unforeseen events can have unpredictable consequences on businesses, leading to crises that need to be managed and resolved.

However, a crisis is never universal in its impact. Most often, it affects a particular company or industry. An array of external and internal factors can put businesses under intense pressure. In the glare of the spotlight, companies not only need to do the right thing, but also be seen to do the right thing. Being prepared, able to identify issues, and formulate a quick and robust response can help companies to mitigate the negative impacts of a crisis.

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