CPPA Enforcement Action Against Honda Underscores Need for CCPA Compliant Privacy Practices

March 25, 2025

On March 12, the California Privacy Protection Agency (“CPPA”) announced an enforcement action against American Honda Motor Co. (“Honda”), with a $632,500 fine for violating the California Consumer Privacy Act and its implementing regulations (“CCPA”).

This action, which is the CCPA’s first non-data broker action, arose in connection with the Enforcement Division’s ongoing investigative sweep of connected vehicle manufacturers and related technologies, and serves as a cautionary tale for companies handling consumer personal information, highlighting the stringent requirements of the CCPA and the consequences of non-compliance.

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