D. Bruce Hoffman’s practice focuses on antitrust enforcement, including merger clearance and conduct investigations, and antitrust and other complex commercial litigation.

Bruce joined the firm as a partner after serving as Director of the Federal Trade Commission’s Bureau of Competition from August 2017 until late December of 2019. As Director, he was the head of the FTC’s antitrust enforcement and was responsible for developing Bureau policy, supervising all of the Bureau’s investigations and litigation, and conducting high-level relations with other leading antitrust enforcers, including the U.S. Department of Justice Antitrust Division, the Directorate-General for Competition of the European Commission and other international enforcers, and state Attorneys General, as well as communications with Congress. Bruce also spearheaded the creation of the Bureau of Competition’s Technology Task Force (now known as the Technology Enforcement Division) to monitor competition in U.S. technology markets, investigate potential anticompetitive conduct in those markets, and take enforcement actions when warranted.

Bruce’s role as Bureau Director was his second stint at the FTC. He previously served at the agency from 2001-2004, starting as Associate Director for Regional Litigation and then being elevated to Deputy Director of the Bureau of Competition. In these roles, Bruce oversaw the Bureau’s programs, activities, and investigations. He also led numerous high-profile cases involving mergers, price fixing, monopolization, conspiracies, and other issues in a broad range of industries, and he participated in amicus brief efforts before the U.S. Supreme Court.

Prior to joining the FTC in 2001, and then again from 2005 to 2017, Bruce developed and led successful antitrust practices as a partner at leading global law firms. Bruce had an extensive merger review practice, including transactions before the DOJ, FTC, EC, several U.S. states, and other enforcers. He also has wide-ranging experience in high-profile antitrust litigation and investigations, including representing clients in some of the largest antitrust class actions ever filed, as well as competitor lawsuits and conduct investigations. Bruce has handled every aspect of federal and state court litigation, including appellate arguments, jury and bench trials, and numerous court hearings and arguments, as well as arbitration proceedings.

Read More

Notable Experience

  • Supervised all FTC Antitrust Enforcement, August 2017-December 2019.

  • One of the world’s largest supermarket chains before the Federal Trade Commission in connection with strategic divestitures of grocery assets in the United States.

  • A leading provider of funeral, cremation, and cemetery services before the Federal Trade Commission in investigation into proposed acquisition of another provider of funeral, cremation, and cemetery services.

  • One of the world’s largest music companies before the Federal Trade Commission in its $1.9 billion acquisition of the recorded music business of EMI Music. After a second request and an extensive investigation, the FTC voted 5-0 to close its investigation without requiring divestitures or other remedies.

  • Delta Air Lines in the antitrust review by the U.S. Department of Justice of a proposed LaGuardia and Reagan-National airport slot exchange with US Airways.

  • Delta Air Lines before the U.S. Department of Justice in its successful acquisition of Northwest Airlines. Following a second request and extensive investigation, the DOJ closed its investigation without requiring any divestitures or other remedies.

  • A major recording company in its acquisition of the Spanish-language music division of a major media company. The acquisition was cleared by the FTC.

  • A leading producer of construction aggregates in its $4.6 billion acquisition of another leader in this industry. The merger was cleared with a divestiture after a second request from the DOJ.

  • A major beverage manufacturer against allegations of anticompetitive collusion with retailers.

  • A major music company in defending against antitrust investigations by state Attorneys General of licensing terms.

  • A leading paper products company in antitrust class actions alleging conspiracies.

  • One of the U.S.’s largest health insurance companies in antitrust class actions alleging illegal agreements.

  • A leading insurance company in defense of cutting-edge antitrust cases by the DOJ, a state Attorney General, and numerous private plaintiffs challenging MFN clauses.

  • Leading beverage companies and restaurants in obtaining dismissal on the pleadings of antitrust price-fixing case. Dismissal was affirmed on appeal.

  • A major cement and concrete company in a series of class action lawsuits alleging price fixing in the markets for cement and concrete in Florida. The matter settled on favorable terms after class certification was defeated.

  • A global high-tech company in a patent and antitrust case. The matter was settled after full trial on the merits. SanDisk Corp. v. Phison Electronics Corp., et al (W.D. Wisc.).

  • Two defendants in an appeal to the D.C. Circuit of a jury verdict on an antitrust action brought by health insurers alleging input foreclosure in markets for anti-anxiety drugs. In re Lorazepam & Clorazepate Antitrust Litigation (D.C. Cir.).

  • Drugtest, Inc. (DISA) in a multidefendant, nationwide class action alleging a wide range of antitrust violations under Sections 1 and 2 of the Sherman Act. Worked with counsel for numerous energy company defendants to develop theories that led to the dismissal of the case on the pleadings. Compliance Marketing, et al. v. Drugtest, Inc., et al. (D. Colo.).

  • A major U.S. company in its defense of a European Commission Statement of Objections alleging violations of European Union competition laws.

  • One of the primary defendants in two sets of national antitrust class action cases alleging price fixing in the market for bananas: Brookshire Brothers, Ltd., et al. v. Chiquita Brands International, et al.; Solo v. Chiquita Brands International, et al. (S.D. Fla.).

See More

Selected Activities

trigger
  • Lecturer in Law, Columbia Law School
  • Adjunct Professor, Antitrust Law, University of Florida Levin College of Law, Spring 2023

  • Member, ABA Task Force on Antitrust, Consumer Protection, and Diverse Consumers
  • Board of Trustees, University of Florida Levin College of Law
  • Senior Editor, American Bar Association Antitrust Law Journal
  • Member, Trial Law Institute
  • Member, Diversity Law Institute

Publications

“UPDATE: Changes to U.S. Premerger (HSR) Rules to Take Effect on February 10, 2025,” November 11, 2024

“Final Changes to Premerger (HSR) Process in the United States Adopted by Enforcement Agencies,” October 17, 2024 

“FTC You Later: U.S. Federal Agency Says Goodbye to Noncompetes,” May 2, 2024 

“American Merger Enforcement: A Progress Report on The Biden’s Administration’s Agenda,” December 15, 2023 

“2024 Antitrust Update: Agencies Sharpen Their Teeth, But Is It All Bark and No Bite?” January 17, 2024

“UK CMA Publishes Green Agreements Guidance,” October 17, 2023 

“FTC & DOJ Propose Radical Changes to Merger Guidelines,” July 24, 2023 

“Sweeping Changes to Premerger (HSR) Process in the United States Proposed by Enforcement Agencies,” June 30, 2023

“FTC Proposes Rule to Ban Non-Competes,” January 9, 2023

“Preferential Treatment by Big Techs: The Danger Will Be in the Details,” July 12, 2022

“A View of Antitrust With the FTC’s Former Director of Competition,” February 15, 2022

“U.S. DOJ and FTC Announce Plan to Revamp Merger Guidelines,” January 19, 2022

“Self-Preferencing and Antitrust: Harmful Solutions for an Improbable Problem,” June 15, 2021

“The ‘Twenty-First Century Antitrust Act’ Raises the Risks of Doing Business in New York,” June 8, 2021 

“AMG Capital Management v. FTC,” April 23, 2021

“Fifth Circuit Upholds FTC’s Impax Decision in First Fully Litigated Post-Actavis Reverse Payment Decision,” April 23, 2021

“U.S. and EU Antitrust: Expect Robust Enforcement in 2021,” January 11, 2021

“What to Expect From the Biden Administration,” November 9, 2020

“U.S. Agencies Publish Final Revised Vertical Merger Guidelines,” July 2020

“Navigating COVID-19: Supply Chain Considerations,” July 15, 2020

“Avoiding or Defeating Potential Antitrust and Other Civil Suits Relating to Anti-Price Gouging Laws,” June 12, 2020

“Competitor Collaboration in Times of Crisis,” April 13, 2020

“COVID-19: Antitrust Guidance for Collaboration Between Financial Institutions,” March 31, 2020

“‘Exploitative’ Abuse of Dominance and ‘Price Gouging’ in Times of Crisis,” March 31, 2020; republished by Concurrences, April 30, 2020

“Use of Authorities Under the Defense Production Act in Response to COVID-19” March 30, 2020

“Competition in Digital Technology Markets: Examining Acquisitions of Nascent or Potential Competitors by Digital Platforms,” September 24, 2019

“Antitrust and the Digital Economy Conference Preview,” GCR Pod podcast, May 1, 2019

“Ohio v. American Express and the Continued Evolution of Economic Reasoning in Supreme Court Jurisprudence,” ABA Antitrust Magazine, November 30, 2018

“Competition and Consumer Protection Implications of Algorithms, Artificial Intelligence, and Predictive Analytics – Remarks at FTC Hearings on Competition and Consumer Protection in the 21st Century,” November 14, 2018

“How a Recent Supreme Court Ruling on Antitrust Laws Could Impact Providers: A Law Review Q&A,” co-author, The Daily Briefing, The Advisory Board Company, May 8, 2015

“Company Reputation Won’t Stop FTC Ad Investigations,” co-author, Law360, October 21, 2014

“Boarding for an Unknown Destination: The Remedy in the American/US Airways Merger,” The Threshold, American Bar Association Section of Antitrust Law, Vol. XIV, No. 2, Spring 2014

“Rhetoric vs. Reality: An Assessment of Trends in Civil Non- Merger Antitrust Enforcement Comparing the Bush and Obama Administrations,” The Journal of the Antitrust and Unfair Competition Law Section of the State Bar of California, Vol. 22, No. 2, Fall 2013

“Known Unknowns: Uncertainty and its Implications for Antitrust Policy and Enforcement in the Standard-Setting Context,”, co-author with Joe Simons, The Antitrust Bulletin, Vol. 57, No. 1, Spring 2012

Co-editor, Market Power Handbook: Competition Law and Economic Foundations, co-editor, ABA Section of Antitrust Law, 2012

USA chapter of The International Comparative Legal Guide to Merger Control, 2012, 2011, and 2010

“US Antitrust,” The Mergers & Acquisitions Review, Fifth Edition, 2011

“Including Exclusion in the 2010 Horizontal Merger Guidelines,” co-author, The Antitrust Source, October 2010

“Afterword: Putting Monopoly Law into Practice,” 76 Antitrust Law Journal, 2010

“How Much Discretion is Enough?,” The Deal, May 27, 2010

“The Noerr-Pennington Doctrine,” American Bar Association, Section of Antitrust Law, Monograph 25, August 26, 2009

“Cheap Exclusion,” 72 Antitrust Law Journal 975 (with Susan A. Creighton, Thomas G. Krattenmaker, and Ernest A. Nagata), 2005

“To Certify or Not: A Modest Proposal for Evaluating the ‘Superiority’ of a Class Action in the Presence of Government Enforcement,” 18 Georgetown Journal of Legal Ethics 1383, 2005

“Horizontal Mergers,” Telecom Antitrust Handbook, ch. 2, Section of Antitrust Law, American Bar Association, May 2005

“Remedial Self-Help in Merger Litigation After Arch Coal,” 19 Antitrust 32, Spring 2005

“Lessons from In Re North Texas Specialty Physicians,” Andrews Antitrust Litigation Reporter, Vol. 12, Issue 11, February 2005

“A Brief Summary of Recent FTC Activities Involving the State Action Doctrine and Noerr Immunity,” E & I Update, Exemptions & Immunities Committee of the ABA Section of Antitrust Law (with Thomas J. Klotz), Fall 2004

“The Digital Age at the FTC: Current Issues in Electronic Document Production and Review,” The Antitrust Source, March 2004

“Administrative Litigation at the FTC: Past, Present and Future,” 71 Antitrust Law Journal 319 (with M. Sean Royall), 2003

Events

Panelist, “Anticompetitive Conduct is Best Determined by the FTC,” ABA 2024 Antitrust Fall Forum, November 14, 2024

Panelist, “Artificial Intelligence in the Boardroom: What Board and Senior Executives Need to Know,” eCornell, July 11, 2024

Panelist, “Mergers and Acquisitions Best Practices and Preparing for Potential Enforcement,” AIC: Special Legal & Compliance Seminar, May 29, 2024

Panelist, “Combating Power Moves While Climbing the Ladder,” ABA 2024 Antitrust Spring Meeting, April 11, 2024

Speaker, The Federalist Society’s Antitrust Agencies’ Scrutiny of Labor, February 8, 2024

Panelist, “Antitrust: Dynamic Approaches to Market Definition and Shares in the Digital Realm,” GCR Live: Law Leaders Global 2024, February 1, 2024

Panelist, “Antitrust, Innovation, and Discrimination: A New Perspective for a New Era?,” FCLI 50th Annual Conference on International Antitrust Law and Policy, September 21, 2023

Panelist, “The Rules of the Game: The New Merger Guidelines,” 2023 Hal White Antitrust Conference, June 5, 2023

Panelist, “Self-Preferencing: Good, Bad, and In-Between,” ABA 2023 Antitrust Law Spring Meeting, March 29, 2023

Panelist, “U.S. vs. China: Understanding the new antitrust leadership in the U.S.; How does it compare with the development in China?,” Annual Fordham China Competition Forum, June 24, 2022

Session Chair and Moderator, “Views from the Bench - Non-Mergers,” 70th Antitrust Law Spring Meeting, American Bar Association, April 6, 2022

Panelist, The FTC Rulemaking Agenda—Dwindled Innovation Through Regulation?, March 21, 2022

Panelist, ESG Watch: Current State of Antitrust and Implications for Companies, March 2, 2022

Panelist, What Does Proposed Antitrust Legislation Mean in the Courtroom?, January 27, 2022

Panelist, Mercatus Antitrust Forum: One Year of Biden Antitrust, January 26, 2022

Panelist, The Risks and Opportunities of Merger Reviews and Antitrust Enforcement That Address Privacy and Areas Outside of Traditional Consumer Welfare, January 21, 2022

Panelist, ABA and Federal Judicial Center’s 2021 Antitrust Law & Economics Institute for Federal Judges, November 9, 2021

Speaker, FCLI Annual Conference on International Antitrust Law and Policy, September 30, 2021

Co-Moderator, A New Outlook: Antitrust & Competition in Key Industry Segments Virtual Conference, July 15, 2021

Speaker, Antitrust and Merger Control for Institutional Investors and PE Firms: Recent Developments, Current Issues, and Challenges, June 24, 2021

Speaker, “Lessons From the DE&I Battlefield for Lawyers and Economists,” American Bar Association, July 8, 2021

Speaker, “Vertical Mergers and the Vertical Merger Guidelines,” Hal White Antitrust Conference 2021, June 24, 2021

Guest Lecturer, University of Florida Levin College of Law, “The Antitrust Analysis of Two-Sided Markets,” April 13, 2021

Speaker, The Federalist Society’s Chatham House Rules Programs: Retrospective on Trump Administration Antitrust, April 13, 2021

Speaker, ABA’s 69th Antitrust Law

Spring Meeting, March 24, 2021

Speaker, NYSBA Antitrust Section Executive Committee Monthly Meeting, February 24, 2021

Speaker, GCR Interactive: Antitrust Law Leaders Forum 2021, February 4, 2021

Speaker, ABA’s Promoting Women’s Professional Development And How Men Can Help – During the Challenges of the Pandemic and Beyond, January 21, 2021

Speaker, National Cable Telecommunications Association Member Policy Discussion on the FTC’s Facebook Case, January 6, 2021

Speaker, Los Angeles First Friday Lunch and Learn: Antitrust – Coming to a Company Near You, November 6, 2020

Speaker, ABA’s Litigation Strategy After Amex, November 6, 2020

Panelist, A Conversation About Diversity, Racism, and Equality in the Legal Profession, California Lawyers Association’s 30th Annual Golden State Institute, October 29, 2020

Panelist, The Federalist Society’s Chatham House Rules Antitrust Program: Interoperability and Data Sharing: An Antitrust Remedy in Search of a Market Problem?, October 8, 2020

Panelist, Merger Issues: A Global Perspective, Fordham Law School 47th Annual Conference on International Antitrust Law and Policy, October 8, 2020

Panelist, Concurrences Challenging Consummated Mergers Under Section 2, September 8, 2020

Panelist, The Global Antitrust Institute Webinar on Privacy, Antitrust, and Big Tech, July 22, 2020

Panelist, UFL Hot Topics in Platform Tech, July 10, 2020

Panelist, Briefing on Key Legal Issues Associated With Returning to the Workplace, June 23, 2020

Speaker, The Federalist Society’s Second Antitrust Chatham House Rules Program, Topic: Nascent Competition, June 10, 2020

Panelist, “Hot Topics,” ABA Antitrust Law Virtual Spring Meeting 2020, April 28, 2020

Moderator, “Celebrating Diversity Reception,” ABA Antitrust Law Virtual Spring Meeting 2020, April 23, 2020

Panelist, “Moving Forward After AmEx: Practical Implications & Applications on Platform Cases,” Competition Policy International Antitrust Analysis of Platform Markets: Beyond American Express, March 30, 2020

Panelist, “Back to the Drawing Board: Is It Time For A Radical Overhaul Of Antitrust Law?”, GCR Live 9th Annual Antitrust Law Leaders Forum, Miami, Florida February 7 2020

Panelist, “How Big Is Too Big? Big Tech, Antitrust and Privacy,” Law & Economics Center Congressional Civil Justice Academy Event, December 6, 2019.

Testimony on Behalf of the Federal Trade Commission Before the U.S. Senate Committee on the Judiciary, Subcommittee on Antitrust, Competition Policy, and Consumer Rights (September 2019)

Panelist, “Mergers in Two-Sided Markets,” Concurrences and George Washington University 7th Annual Bill Kovacic Antitrust Salon, September 9, 2019

Speaker, “FTC Update,” ABA Section of Antitrust Law, Leadership Forum, Post-Annual Meeting, August 2019.

Speaker, “Antitrust in the Digital Economy: A Snapshot of FTC Issues – Remarks at GCR Live Antitrust in the Digital Economy,” May 22, 2019

Panelist, “Agency Update With the FTC Bureau Directors,” ABA Antitrust Law 2019 Spring Meeting, March 28, 2019

“Technology and Its Discontents,” Remarks Before Capitol Forum’s Fifth Annual Technology, Media, and Telecom Competition Conference, December 13, 2018

Speaker, “Competition and Consumer Protection Implications of Algorithms, Artificial Intelligence, and Predictive Analytics,” Remarks at FTC Hearings on Competition and Consumer Protection in the 21st Century, November 2018

Keynote Speaker, ABA Antitrust Masters Course IX conference, October 19, 2018

Panelist “Antitrust in the Financial Sector: Hot Issues & Global Perspectives,” Remarks at Concurrences conference, May 2, 2018

Panelist, “Competition Policy and the Tech Industry – What’s at Stake?,” CCIA 2nd Spring Antitrust Conference, April 12, 2018

Panelist, “Agency Update With The Bureau Directors,” ABA Antitrust Law 2018 Spring Meeting, April 12, 2018

Keynote Speaker, “It Only Takes Two to Tango: Reflections on Six Months at the FTC,” GCR Live 7th Annual Antitrust Law Leaders Forum, February 2, 2018

Panelist, “Vertical Merger Enforcement at the FTC,” remarks at Credit Suisse 2018 Washington Perspectives Conference, January 10, 2018

Panelist, “Innovation, IP, and Disruptive Technologies,” ABA Antitrust Fall Forum 2017, November 16, 2017

Keynote Speaker, AMCham EU’s 34th Annual Competition Policy Conference, October 27, 2017

Panelist, “Pleading and Proving Conspiracy,” Antitrust Masters Course VIII, October 1, 2016

Panelist, “Advanced Merger Economics,” Antitrust Masters Course VIII, September 30, 2016

Panelist, “Advanced Empirical Methods, Antitrust Economics for Young (and Old) Lawyers Workshop,” Fordham University School of Law, Fordham Competition Law Institute, September 30, 2015